Circuit of support campaign named the best sports sponsorship project in 2020
“Circle of Support” campaign, implemented by Archangel Digital in cooperation with Vojvođanska banka and the Olympic Committee of Serbia, was declared the best sports sponsorship project in 2020 in Serbia, according to the choice of the leading regional organization SPORTO.
It is a sponsorship project that arose in the midst of the pandemic, in the days when everything was closed, but also when, just like many other sports competitions, the Olympic Games were cancelled.
The need for support in those days was greater than ever, which resulted in a campaign with messages from athletes who encourage each other and the entire community, emphasizing unity and solidarity.
That is how the circle of support was recognized at the level of the whole of Southeast Europe.
This award opened the doors of the international competition for the prestigious “Best of Europe” award, which is being given every year in February in London by the European Sponsorship Association (ESA).
“We are proud that during the 10 months of the pandemic, we have strengthened the position of Vojvođanska banka as a leader in sponsorship in sports and socially responsible behaviour. “Circle of Support” campaign is especially important, because our athletes are in focus, the greatest role models and the best examples of how crucial mental strength is in difficult moments. The SPORT recognition gives us an additional incentive to continue to help the most endangered even more, as well as to provide support to the Olympic Committee of Serbia and our successful Olympians. We can’t wait to celebrate the brightest medals from Tokyo together”, said Milena Mićanović, Marketing and PR Director of Vojvođanska Banka.